Scenario
Biofarm has been investing for over 27 years in technology and innovation to assist the health and quality of the life animals of various sizes. Ideatore arrived to propagate even more this animal passion with differentiated strategies and a new design for the product packaging.
Challenge
To bring to the market Biofarm's medication packaging which is already identified by the public, but with an updated layout. In addition, to introduce to the market a new premium line, with differentiated communication to reach a new type of public.
Idea
Develop design strategies to build packaging that would be easily recognizable to the target audience and separate them, showing premium product options with a more sophisticated visual identity.
Applications
