Retail is constantly evolving. To keep up, technology and innovation are essential.
With this in its DNA, Roge has always been committed to delivering the best — to the market, its employees, and the community.
As a result, it has become one of the largest healthcare product distributors in Latin America.
We started with the rebranding of the Roge brand, creating a new visual identity and a 30-year seal to celebrate the anniversary.
We defined the brand’s personality and developed its tone of voice, outlining how it should communicate with clients, partners, and the community.
We also promoted internal initiatives and created the campaign “Connecting Dreams”, represented in the video below.
Reposition the brand and its purpose, create a 30-year institutional campaign, and further connect Roge with its partners and collaborators, strengthening this relationship through a convention.
Defining a tone for this language was essential.
When great ideas meet great brands, success stories happen.
