Cocred was looking for an end-of-year campaign that would reinforce its values, taking advantage of the period's atmosphere to generate an emotional connection with its members. The aim was to convey a message of unity and welcome, strengthening brand recognition.
Our aim was to bring Cocred even closer to its members, promoting relationships based on empathy and mutual understanding. The concept phrase “Understanding - brings us closer” guided an emotional campaign, built on pillars that reflect the cooperative's values: open dialog, full attention to others and a true connection with each person.
We developed a storytelling that was explored through different formats. The emotional narrative reinforced that understanding is essential to strengthening relationships. The campaign highlighted the bonds built by Cocred over time and its role as an institution that welcomes, understands and transforms lives.
The strength of the message was recognized internationally: the campaign won bronze in the special end-of-year edition of the Lisbon Awards.
