How to communicate to parents that the products offer all the benefits of propolis, but with a flavor that is more pleasant to children's taste?
The campaign was created to promote the new line of propolis products for children, PropoMAX Kids, which features characters from Warner Bros' League of Super-Pets on the labels.
Using DC heroes, we created a film portraying the mother as the true heroine when it comes to her children's health, with PropoMAX Kids as her superpower.
When great ideas meet great brands, success stories happen.
