The event had as its central theme "Bioeconomy and opportunities in a digital society."
With that in mind, we needed to create a concept that would align with the theme and position NTT DATA at the forefront of banking services — with a sustainable approach and the human being at the center of its strategy.
Much is said about technology, and little about people.
We broke that pattern and brought a human perspective, representing the ultimate goal of all technology: to make human life better.
BANKING FOR HUMANS aligns with the concept of bioeconomy — it is strong, simple, organic, impactful, and represents everyone involved in the company–customer relationship, from end to end.
We created the concept BANKING FOR HUMANS, which guided all of NTT DATA’s communication at Febraban Tech 2023, the largest technology and innovation event in the financial sector in Brazil.
When great ideas meet great brands, success stories happen.
