TD SYNNEX felt the need to offer two channels with trends, news, and innovations (one in Portuguese and one in Spanish), to support resellers and technology professionals.
WHAT WE DID
Content production, SEO, and strategic topics
STRATEGY
Launch both channels and add attractive, relevant, and functional IT content to answer questions, present solutions, and share the latest news from the tech market.
SOLUTION
We studied the audience, understood the personas, and identified highly relevant topics for TD SYNNEX’s two channels (one for Brazil and the other for the remaining Latin American countries).