Provi offers student financing to transform access to education.
Students, educational institutions, and infoproduct creators alike can benefit from the company’s solutions.
We developed a 360º strategy: we created the slogan, tagline, key visual for the two main products, and a celebrity campaign to connect the brand with its target audiences.
For that, we chose Vyni, former Big Brother Brazil contestant, whose story aligns with Provi’s purpose.
To amplify the impact of Provi’s campaign, we proposed expanding the narrative through a real transformation story, delivered in dynamic formats such as videos and reels.
The media strategy will be segmented by user journey, ensuring personalized messaging at every stage.
In addition, co-created content with influencers strengthened brand authority and expanded its reach.
When great ideas meet great brands, success stories happen.
