To celebrate Cocred’s 55th anniversary, we were given the mission of creating a campaign that showcased the full strength of its values and conveyed its purpose as a cooperative, celebrating over half a century of history.
We created a manifesto film with an emotional and inspiring approach, reinforcing the brand’s purpose and values through the lens of a human-centered financial cooperative.
With 90 seconds and four 30-second versions, the film was integrated into a 360 strategy, with adaptations for print media and social networks, expanding the reach and consistency of the message.
When great ideas meet great brands, success stories happen.
