Create a campaign that would creatively surprise other advertisers and agencies — in other words, a campaign that would exceed our own expectations as the target audience.
We followed the inside joke in the advertising world that says when we create something very creative, we get attached to it and put a lot of effort into perfecting it, striving for perfection.
But at some point, we have to finish the piece and release it to the world.
We raise our children for the world.
The concept reflects the affection and attachment advertisers feel toward a creation they are proud of.
When great ideas meet great brands, success stories happen.
