TD SYNNEX and Microsoft came to us with the intention of launching a digital campaign capable of positioning Microsoft as a key player in the cybersecurity market and attracting new customers.
Work with two distinct audiences: IT resellers, the main partners of TD SYNNEX, and end customers, Microsoft's main focus.
In addition, the campaign was run in 9 Latin American countries, with materials in Portuguese and Spanish.
The campaign was divided into two parts. The goal of the first was to deliver the message to TD SYNNEX’s partner resellers, informing them about Microsoft’s security line and also encouraging technical training.
The second part focused on social media, aiming to capture leads from end customers.
When great ideas meet great brands, success stories happen.
