Promote Sicoob Cocred’s products and unique features in an innovative way that resonates with the audience and conveys the principles of cooperativism.
We developed effective communication through an authentic and spontaneous storytelling approach.
We used some comedy sketches as reference and created two characters who starred in a series of 30-second films.
Through a well-executed product placement strategy, we addressed cooperativism topics in a light, humorous, and highly relatable way.
When great ideas meet great brands, success stories happen.
