Sicoob Cocred needed a campaign to offer credit to people, mainly targeting taxes and other common expenses at the beginning of the year, such as vehicle tax (IPVA), property tax (IPTU), school enrollment, or debt repayment.
We focused on creating emotional connection with the audience by addressing common situations at the beginning of the year, such as extra expenses.
Using a light and humorous tone, we built closeness with the cooperative member, supported by a multichannel presence to ensure visibility and reinforce the message of practicality and trust in the credit offered.
A lighthearted commercial film designed to connect with people's everyday lives.
Together with the client, we chose the popular artist duo Munhoz & Mariano, who, in a humorous conversation about the audience's struggles, help build trust in Cocred.
The campaign ran in the regions of Ribeirão Preto, Marília, and São José do Rio Preto, reaching thousands of people both online and offline.
