The “ET” film trilogy was born out of the desire to create a narrative universe capable of bringing COCRED closer to its members, showing that, even when dealing with complex financial topics, there is always room for cooperation.
We created three campaigns that tell stories about trust, strengthening relationships, and the feeling of belonging—values that guide COCRED and that were present in each of the films.
The choice of an extraterrestrial protagonist was a smart one: a character who symbolizes the “outsider's perspective,” able to clearly see that COCRED understands, supports, and accompanies its members at all times.
In the first film, we introduced the characters, then we delved into the relationship between them, and ended the year with an emotional film, marked by the ET’s farewell and the value of friendship. Always maintaining a balance between humor and humanity.
We built a campaign that developed across three chapters, connected by coherent narrative, aesthetics, and art direction. The trilogy gained integrated presence across digital and traditional channels, strengthening the impact and expanding the reach of the story.
The creative solution reinforced COCRED's values and services and closed the year with a symbolic message about bonds, trust, and everything we build when we are together.
