Campaign designed to introduce the TD SYNNEX & IBM Center of Excellence as a hub for connection, innovation, and enablement for strategic partners across Latin America and the Caribbean.
With the slogan “Sow innovation to reap excellence”, we created a narrative connected to sustainability to communicate the launch of the new TD SYNNEX & IBM Center of Excellence in Latin America and the Caribbean.
The event, held at the IBM building in São Paulo, was fully executed by Ideatore, integrating on and offline channels to amplify the message and consolidate the CoE's positioning.
When great ideas meet great brands, success stories happen.
