Create the name, packaging, visual identity, launch campaign, and activation for a new bovine product with a unique formulation on the market for Biofarm.
WHAT WE DID
Branding and brand positioning
STRATEGY
We reinforced the product’s main attributes — such as high concentration, zero withdrawal period for milk disposal, and direct health benefits for cattle — highlighting its competitive edge in the market.
SOLUTION
The communication highlighted the product’s profitability for producers and its innovation, resulting in increased sales and strong audience engagement.