Kangoroo_
Kangoroo Launch
Lançamento dark kitchen Kangoroo

ABOUT THE PROJECT

With more people staying at home due to the pandemic, delivery became the main sales channel for restaurants.
That’s when one of our clients felt the need to create something new and boost their sales.

WHAT WE DID

Market analysis, persona mapping, consumer journey, branding, brand positioning, and integrated campaigns.

STRATEGY

We created the name, logo, and visual identity.
We also designed the packaging, which became a pioneer in delivery in Ribeirão Preto. Besides being beautiful, of course, the packaging is recyclable and features technology that allows it to store dishes with broths and sauces without leaking.
Kangoroo became a reference in Australian cuisine, building a community of fans that drives sales.
We launched billboards across the city, magazine ads, and promotions.
We also managed the brand's social media, running traffic campaigns to generate sales and campaigns with influencers.

SOLUTION

We created a brand that, at the same time, conveyed both the type of cuisine offered and the delivery service.
That’s how Kangoroo was born — with a casual and approachable communication style, aimed at an audience that needed to feel a delicious and high-quality experience at home.

IMPACT

people reached
+ 0 M
orders placed on iFood
+ 0 k
followers
+ 0 k