ValorUp_
New Visual Identity
Valorup 10 anos

ABOUT THE PROJECT

With over 10 years of experience in the market, ValorUp is a reference in specialized services in the areas of audit, BPO (outsourcing), and tax, corporate, financial, and business consulting.
More than just celebrating this journey, it was time to renew it.

WHAT WE DID

Branding and brand positioning

STRATEGY

Upon reaching its 10-year milestone, it became clear that the brand needed to be updated to show the market its relevance, stand out from competitors, and highlight its value to clients’ businesses.

SOLUTION

We created the new logo and developed the 10-year seal.
The logo uses the color blue, which conveys seriousness, solidity, reliability, and commitment.
Orange inspires attitude and agility in processes, and is applied to the word “Up”.
Completing the design, the circle symbolizes stability and collaboration, evoking modernity and continuity.