Biofarm has been investing in technology and innovation for over 27 years to support the health and quality of life of animals of all sizes.
Ideatore came in to further spread this passion for animals through differentiated strategies and a new design for the product packaging.
Bring to market the updated packaging for Biofarm’s medications, without losing the brand recognition they already had, and introduce a new premium line, with differentiated communication to reach a new type of audience.
Develop design strategies to create packaging that is easily recognizable to the target audience and differentiate them by showcasing premium product options with a more sophisticated visual identity.
When great ideas meet great brands, success stories happen.
