We were tasked with creating a campaign for Sucos Spres that would celebrate the anniversary of Ribeirão Preto and connect its tradition of juices made with real fruit to the local culture.
To genuinely honor Ribeirão Preto, our strategy was to connect the purity of Sucos Spres with local pride, transforming the famous brazilian expression "the pure juice of..." into a true celebration of the city. The idea had to align with the main product, the true icon of the brand. We then chose orange juice, the best-selling product of the line, as the protagonist of the campaign. Given that the big differentiator of Sucos Spres is its pure way of producing juices, we decided to incorporate the fruit peel into the communications, demonstrating that the juice is, in fact, 100% natural, coming directly from the fruit.
The concept “The Pure Juice of Ribeirão” (O Puro Suco de Ribeirão) was the foundation of a 360º campaign, carefully integrated through billboards, LED panels, radio, and other actions that reinforced the emotional connection of the brand with the city. This ensured our presence across multiple channels and strategic points throughout Ribeirão Preto. Complementing this approach, we invested in both organic and sponsored content on social media, creating synergy with offline media and significantly increasing the brand's visibility.
Impressions Migital Media
Impacts Offline Media
reached people
