The client faced the challenge of bringing together a significant audience for a national event targeting top executives from Brazil’s technology sector. The limited timeline and strong competition from other major events happening simultaneously made the task even more demanding.
To attract a qualified audience and generate genuine engagement, we developed a robust content strategy. The goal was to strike a balance between innovation, technical language, and personalization, positioning the event as a benchmark in the industry and emphasizing its global relevance.
We produced over 160 pieces of content tailored to the target audience. The results were impressive: 1,642 registrations, 1,072 actual attendees, representing 414 companies, 387 resellers, and 25 manufacturers. Furthermore, 81% of participants gave the event the highest possible rating, confirming its success.
When great ideas meet great brands, success stories happen.
