RAO Home Innovation is a real estate development launched in partnership by Urben and Ascen, bringing a cosmopolitan concept to one of the most valued areas of Ribeirão Preto. The project reflects sophistication, modernity and innovation, designed for a public that seeks to live in comfort and practicality.
We were responsible for the creative conception of all phases of the project, from the creation of the name to the official launch event. With this, we ensured strategic and impactful communication, which resulted in record sales in just a few hours.
The highlight of the OOH communication was the conceptual hoarding simulating the windows of an airplane with appliqués, which took place in 3 different phases, with a teaser and revealing, stimulating word of mouth and the curiosity of passers-by on the land.
listeners impacted
OOH views
sold in 6 hours
