One of the most beloved bakeries in the region, Panini came to Ideatore looking for a generous touch of innovation and creativity for its packaging.
With a recipe full of good taste, expertise, and customer respect, we arrived at a beautiful final result.
Changing without losing the essence: the Panini brand was already well-known throughout Ribeirão Preto and the surrounding region, and a drastic change could harm the audience’s recognition and connection with the brand.
We rotated the checkered pattern by 45 degrees, creating a design that nods to the old identity while giving the packaging a much more modern feel.
A new geometric pattern was incorporated into the packaging line, creating harmony within diversity.
When great ideas meet great brands, success stories happen.
