Sicoob Cocred_
Storytelling
Storytelling • Sicoob Cocred

ABOUT THE PROJECT

"O Tempo" is a film that invites the viewer to reflect on the importance of cooperation, through storytelling about the transformation of a little girl who receives spontaneous help from her neighbor.

WHAT WE DID

Brand positioning and integrated campaigns

STRATEGY

Create an emotional storytelling piece that conveyed the client’s core essence and main purpose — cooperativism — in a more humanized and real way, without necessarily using product placement to do so.

SOLUTION

Through audience research, we found a story that deserved to be told.
From there, we developed a sensitive storytelling approach, presenting real people with real challenges, and showing how cooperation — when nothing is expected in return — can transform lives and bring happiness to both those who give and those who receive the action.