Ideatore

FROM A FRIENDSHIP CAME AN AGENCY. FROM AN AGENCY, A WHOLE WORLD_

IDEATORE WAS BORN IN 2004.

Our story began with two childhood friends who grew up and worked side by side—until one day, they realized they could do more
and do it better. So, they decided to start their own agency.

Ideatore means “The Creator” in Italian. Why this name?
Because here, everyone creates—from account managers to copywriters, from interns to those who practically have their name on the building.

In the early days, Rogério and Thales complemented each other perfectly. With great synergy, they crafted strategic plans, delivered innovative solutions for clients, pulled all-nighters approving print jobs—and reinvented their agency day after day. They also made time to run errands: picking up props at the bus station, buying coffee, paper, and soap at the supermarket, mailing contracts at the post office.

But no one grows alone (not even in pairs). To keep expanding, they needed talented professionals. First one,
then two, then seven, then twenty… until we became one of the largest agencies in the São Paulo countryside, creating national and international campaigns.

In 2019, Rodrigo—number seven on that list—became a partner. They all celebrated. Then Thales and Rogério celebrated even more, because now there was someone else to help make decisions (and take turns going to the post office). Parentheses here: Rodrigo’s a smart one—he implemented a contract management system. No more post office runs. Phew!

WE BRING RESULTS_

Thanks to major clients in the tech space, we’ve always had one foot outside Brazil—hablando español, speaking English, and creating campaigns for over 40 countries.

And because we were already exporting ideas, in 2023, we took a major leap and stamped our passports. We mixed samba with tango and became Ideatore Americas.

Our first international office opened in 2023, with a local team in Puerto Madero—one of Buenos Aires’ most prestigious neighborhoods and home to global giants. This move was the result of ongoing efforts to expand our business and offer our services beyond national borders.

Growth calls for reinforcements. So, another milestone: our managers Cristini and Thais became agency partners—bringing even more support and confidence to help us keep growing worldwide.

The long-standing friendship between the partners reflects the agency's culture. Today, more than just a productive work environment, we have a pleasant atmosphere, surrounded by great people who collaborate and give their best every day. We value lasting relationships, both inside and outside the company. This is our story, our vibe, and our purpose.