Scenario
TD SYNNEX and Microsoft came to us with the intention of conducting a digital campaign capable of positioning Microsoft as a player in the cybersecurity market and winning new customers.
Challenge
The campaign in question should encompass two distinct audiences: IT resellers, TD SYNNEX's main partners, and end customers, Microsoft's focus. In addition, the campaign aired in 9 Latin American countries, in Portuguese and Spanish.
Idea
The campaign was divided into two parts. The objective of the first was to take the message to TD SYNNEX partner resellers, informing them about the Microsoft security line and also encouraging technical training. The second was focused on social media, with the intention of was captured leads from end customers.
Results
During the 6-month campaign, the ads served on the social networks generated more than 1.2 million impressions and more than 40,000 clicks from 9 Latin American countries. A total of 654 leads were obtained, of which 68 were ready to sell and 20 requested direct contact with a TD SYNNEX specialist.
Applications
