CONCEPT
The movie was designed to be a motivational message for the TD SYNNEX team and its customers. With a more emotional touch, we focus on renewal and reconnection with the world in 2023.
CHALLENGE
The big challenge was to develop a movie with a heartfelt messaged that made sense to a broad audience, as it would be distributed to TD SYNNEX collaborators, partners, and suppliers.
IDEA/SOLUTION
From the concept of "resignification," we created a cloud of keywords based on the idea of "making something new out of previous experiences."
“Creating the text for this video was something very personal for me. I gathered experiences of reframing my life and translated them into the best words. All this considering the pace, sound, and story I wanted to tell.”
- Guilherme [editor]
“Choosing the right images for this video made me revisit my own journey. I put my real feelings and experiences from my own trajectory and imagined what I wanted for 2023. The video was sincere because we shared our experience and our story. And I believe that many people felt represented because almost everyone was moved.”
- Walmir [video editor]
RESULT
The video was a success! What was to be broadcast only in Latin America gained worldwide proportions, reaching more than 36 countries, both in Portuguese and Spanish, as well as in English.