Challenge
Our biggest challenge was to bring together a significant audience for a national event featuring the top executives in Brazil's technology market in a short amount of time, while competing with other major events happening during the same period.
Result
We created over 160 pieces of content, balancing innovation, technical language, and personalization for an event of global proportions. The result? 1,642 registrations, 1,072 attendees, representing 414 companies, 387 resellers, and 25 manufacturers. Additionally, 81% of participants gave the event the highest rating.