TD SYNNEX wanted to show its reseller channel, in an organic and educational way with measurable results, that its networking portfolio goes far beyond the major vendors.
A two-phase campaign: awareness with a comprehensive e-book about the future of networking, followed by conversion with content segmented by vendor: Cisco, Arista, RUCKUS, Ciena, Extreme Networks, Nokia, Ekahau, and SUSE.
Key visual (KV), a landing page optimized for conversion, and a nurturing flow with more than 10 emails, each focused on a specific stage of the lead journey. In addition, we developed 22 posts across LinkedIn and Instagram Stories, using varied formats and interactions to drive engagement throughout the entire funnel.
Organic reach
Total interactions
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