Attracting new partners to the Fortinet ecosystem through TD SYNNEX, expanding the channel base with a paid media strategy focused on generating qualified leads and increasing brand reach.
To achieve the expansion goal, we developed a data-driven national paid media strategy with a complete focus on targeting qualified leads. This approach allowed us to increase visibility for Fortinet and TD SYNNEX and ensure that each prospect was reached with precise messaging.
Using paid media strategies across Brazil, we generated highly qualified leads for TD SYNNEX, resulting in 164 new prospects interested in joining Fortinet’s partner ecosystem.
The strength of the message was recognized internationally: the campaign won bronze in the special end-of-year edition of the Lisbon Awards.
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